LoveGut affordable monthly gut health test launches
Mar 23, 2018
LoveGut™ the affordable gut microbiome home test revealed last month at Probiota
in Barcelona was launched at the Future Food-Tech summit in San Francisco. With more than
80% of adults in the western world not consuming enough fiber and 20% suffering from
gastrointestinal issues, interest in gut health issues continues to grow. Unfortunately,
tracking gut health on a monthly basis has not been an affordable reality for the majority
of people. This now changes with the LoveGut™ monthly subscription service starting at $9.
Numerous studies show the health benefits that accrue from a choice collection
of bacteria in the colon—dubbed "fiber loving bacteria"—that normally grow in
response to dietary fiber, producing beneficial short-chain fatty acids. LoveGut™
provides an easy-to-understand index of these bacteria, giving consumers an affordable
method of tracking how many they have and their stability over time, as well as allowing
them to adjust their diets and lifestyle choices based on the results.
Home microbiome tests have been on the market for about five years and currently range
in price from $80 to over $300 per sample. As scientific evidence for the importance of
the gut microbiome in overall health continues to accumulate, consumers interested in
gut microbiome testing have largely been deterred by high prices, variable and unreliable
results, and a lack of clarity about what the results mean. Furthermore, scientists
maintain that a one-time ‘snapshot’ of all gut bacteria reveals very little about gut
health. But by tracking the rise and fall of the fiber loving bacteria associated with
gut health, the Carbiotix test offers an affordable and reliable index for monitoring
personalized gut microbiome changes over time, with the ultimate goal of achieving a
high and stable fiber loving bacteria index for each individual, which turns out to be a
very good measure of gut health.
"When someone makes a dietary change—whether it's eating more vegetables or
starting a prebiotic or probiotic supplement—they previously had no practical
option for finding out the immediate effects on their body,” says Carbiotix CEO,
Kristofer Cook. “Now consumers can see for themselves how a change in their intake
of fiber for example is affecting their fiber loving bacteria, with possible implications
for their health."
The cutting-edge technology used by Carbiotix is a patent
pending methodology developed through the department of biotechnology at Lund
University, Sweden; validation of the identified biomarkers for gut health is
currently underway by the US-based Zymo Research, a leader in tools used for
DNA and RNA research and analysis. To achieve the low cost of the testing service,
Carbiotix uses in-house laboratory resources and optimizes all aspects of the supply
chain, kit assembly, logistics, and laboratory analysis. Customers can sign up and
access their results by visiting Carbiotix.com.
The launch of the stand-alone LoveGut™ service follows the recent launch
of PersonalGut™, the world’s first personalized soluble fiber supplement for
gut health optimization.