Transparent food arrives - breakfast cereal now offers gut health tracking
Jun 11, 2019
TrooFoods, a leading prebiotic-based gut health company offering a range of fibre rich cereal and syrup
products has teamed up with Carbiotix, a leader in affordable gut health testing, to offer the first
ever gut health tracking service for fibre based food products. All TrooFoods customers will be invited
to track their gut health using Carbiotix testing services on a seamless extension of the TrooFoods website.
“TrooFoods is a true innovator in the consumer F&B space and the first company in the world to
embrace transparency when it comes to allowing customers to verify the gut health effects of using
their products over time. Our LinkGut service will allow TrooFoods customers to cost-effectively
monitor their gut health as often as they like, although we recommend doing it monthly for at least
6 months to overcome the natural variability with gut bacteria. By embracing transparency and true
gut health data, we believe that TrooFoods will create a competitive advantage in terms of offering
better products, building brand loyalty and improving the overall customer experience. We believe
this will drive sales as customers better understand the link between their gut health and TrooFoods
products, says Kristofer Cook”, CEO of Carbiotix.
The gut health test involves signing up to a one-off or monthly service on an extension of the
TrooFoods website, receiving a gut microbiome sample kit from Carbiotix in the mail, taking a small
faecal sample with a swab and vial, and sending this sample back to Carbiotix through the mail.
Samples are analysed within 7-12 business days of receiving a sample and users are informed when
a sample has arrived at Carbiotix lab and been analysed. Users will be able to track their gut
health using Carbiotix Fiber Loving Bacteria (FLB) index on the same TrooFoods website and have
access to additional services as they are rolled out across Carbiotix platform.
“Carbiotix has demonstrated that it is a leading innovator in the gut health space by offering
both affordable gut health testing services and developing novel therapeutic solutions. As companies,
we are very much aligned regarding the gut health area and understand that for most people poor gut
health develops over time, therefore time is needed to improve gut health. Moreover, that poor gut
health is primarily a result of too little soluble fibre in people’s diets. Finding innovative ways
to get people to consume more fibre is one core mission of both companies. With TrooFoods this is
through innovative fibre rich F&B products and for Carbiotix this is with unique therapeutic solutions
that allow all people to benefit from consuming soluble fibre”, says Mike Rogers, CEO of TrooFoods.
TrooFoods Ltd is the first prebiotic-based gut health company in the UK, with ambitions to grow worldwide.
We launched Troo Granola, the first gut-healthy cereal in plastic-free packs in 2018 and are now introducing
Troo Spoonful of Fibre, pure inulin syrup, a delicious vegan honey alternative. Troo is a brand that lives up
to its name: * 100% natural - no emulsifiers, preservatives or nasty additives. * Really tasty, no taste
compromise. * In plastic-free packaging where possible. * Honest, transparent, with a social conscience.
* Fun, not too serious, bringing a smile to gut-healthy eating Please feel free to contact us for more information.